Isn’t this taking things a bit too far?
Ipifini’s Programmable Liquid Container technology employs buttons on the container’s surface that release additives (flavors, colors, fragrances) into the liquid. Additive buttons allow for the consumer to choose variations of the liquid in the container at the point of consumption. For example, a programmable cola bottle with buttons for lemon, lime, vanilla, and cherry flavors as well as a caffeine button allows for thirty-two potential choices of soda. A programmable paint container with twenty pigment additive buttons allows the consumer to choose from one million colors.
Question: Wouldn’t it increase the cost of the product to the consumer? Wouldn’t it also increase waste? Is it really necessary? Isn’t there already too much consumption of soft drinks that add nothing to our health or well-being?
"Providing choice at the point of consumption creates tremendous advantages for the consumers as well as the manufacturer," noted co-inventor Glenn Wachler.
Okay, I can see their point, but still…